Medium: “a medium is that which remediates. It is that which appropriates techniques, forms, and social significance of other media and attempts to rival or refashion them in the name of the real.” • Can never function in isolation because it must enter into conversation with other media • For example, the computer was able to constitute a new medium because it entered the social and economic network of business culture and it remediated the typewriter (almost making it extinct). So because of its social and cultural functions, it was able to become a new medium, even though the word processor as a device by itself would not count as a new medium • In order for a medium to find its economic purpose, it must convince consumers that the new medium improves the experience of the older medium
Repurposing: “pouring familiar content into another media form” • For example, a comic book series like X-Men is repurposed into a live-action movie series • The goal is not to replace the original form but to spread the content over as many markets as possible • Each form takes part of its meaning from the other forms (remediation) and at the same time it silently makes the claim that it offers and experience the other forms cannot
Immediacy: • “It is the notion that a medium could erase itself and leave the viewer in the presence of the object represented so that he could know the objects directly” • Names the viewer’s feeling that the medium has disappeared and the objects presented to him; thus, making him feel that his experience is real or authentic
Hypermediacy: • Knowledge of the world comes to us through media • It is the insistence that the experience of the medium is an experience of the real
*Immediacy and Hypermediacy are brough together by their desire to appeal to authenticity of experience*
Immediacy and Hypermediacy are socially constructed because each culture has a different definition of the authentic as well as the media the culture prefers to use.
This first chapter is somewhat of a continuation of the introduction, but with more specific detail. It opens us to Immediacy, Hypermediacy, and Remediation as a whole. Immediacy is different depending on the persons viewpoint, but for the most part, is something that can make different groups view things differently. Further in the chapter it discusses interface. It talks about different forms of it, and interface is trying to increase interaction with the computer and its contents, so the user is no longer afraid of confronting that particular medium. It further discusses how the computer is built to simulate not only external reality, but other forms of medium. It is argued that this is all that the computer and other new technologies can do: define themselves in relationship to earlier technologies of representation.
- Remediation: taking one medium and re-purposing it for use in another - McLuhan suggests more of a kind of "borrowing" where one medium is incorporated/represented in another. THUS: could it be said that all mediums are related? - In terms of electronic remediation (taking the old medium and putting it in an electronic form)it is presented as an improvement even though it seeks to remain faithful to the original. - Digital remediation can try to refashion the old medium entirely while attempting to infuse the old within it. - Hypermedia and transparent media are opposing ideas that seek the same end: "the desire to get past the limits of representation to get to the real" - Remediacy "fulfills the unkept promise of the old" ~~ each remediation seeks to improve the immediacy not achieved by the old
We have an issue that the concept of remediation as reform is a blanket statement. "If fills a lack or repairs a fault in it's predecessor."
-Media: transfer experiences from one form to another -We try to create new forms of media when in reality they aren’t new, we refuse to acknowledge the fact that they were remediations -Digital media has increased remediation and the way we go about it -Immediacy is the point of view that the program shows the viewer -Immediacy is the effectiveness of the remediation - Immediacy allows the viewer to relate to the real life experiences of a remediation -Hypermediacy- the constant undergoing of remediation by means of pulling elements of different media into a “new” form -Mediation- Provides new elements and experiences that previously could not be attained through other forms
Chapter 3
ReplyDeleteMedium: “a medium is that which remediates. It is that which appropriates techniques, forms, and social significance of other media and attempts to rival or refashion them in the name of the real.”
• Can never function in isolation because it must enter into conversation with other media
• For example, the computer was able to constitute a new medium because it entered the social and economic network of business culture and it remediated the typewriter (almost making it extinct). So because of its social and cultural functions, it was able to become a new medium, even though the word processor as a device by itself would not count as a new medium
• In order for a medium to find its economic purpose, it must convince consumers that the new medium improves the experience of the older medium
Repurposing: “pouring familiar content into another media form”
• For example, a comic book series like X-Men is repurposed into a live-action movie series
• The goal is not to replace the original form but to spread the content over as many markets as possible
• Each form takes part of its meaning from the other forms (remediation) and at the same time it silently makes the claim that it offers and experience the other forms cannot
Immediacy:
• “It is the notion that a medium could erase itself and leave the viewer in the presence of the object represented so that he could know the objects directly”
• Names the viewer’s feeling that the medium has disappeared and the objects presented to him; thus, making him feel that his experience is real or authentic
Hypermediacy:
• Knowledge of the world comes to us through media
• It is the insistence that the experience of the medium is an experience of the real
*Immediacy and Hypermediacy are brough together by their desire to appeal to authenticity of experience*
Immediacy and Hypermediacy are socially constructed because each culture has a different definition of the authentic as well as the media the culture prefers to use.
This first chapter is somewhat of a continuation of the introduction, but with more specific detail. It opens us to Immediacy, Hypermediacy, and Remediation as a whole. Immediacy is different depending on the persons viewpoint, but for the most part, is something that can make different groups view things differently.
ReplyDeleteFurther in the chapter it discusses interface. It talks about different forms of it, and interface is trying to increase interaction with the computer and its contents, so the user is no longer afraid of confronting that particular medium.
It further discusses how the computer is built to simulate not only external reality, but other forms of medium. It is argued that this is all that the computer and other new technologies can do: define themselves in relationship to earlier technologies of representation.
Chapter 2
ReplyDelete- Remediation: taking one medium and re-purposing it for use in another
- McLuhan suggests more of a kind of "borrowing" where one medium is incorporated/represented in another.
THUS: could it be said that all mediums are related?
- In terms of electronic remediation (taking the old medium and putting it in an electronic form)it is presented as an improvement even though it seeks to remain faithful to the original.
- Digital remediation can try to refashion the old medium entirely while attempting to infuse the old within it.
- Hypermedia and transparent media are opposing ideas that seek the same end: "the desire to get past the limits of representation to get to the real"
- Remediacy "fulfills the unkept promise of the old"
~~ each remediation seeks to improve the immediacy not achieved by the old
We have an issue that the concept of remediation as reform is a blanket statement. "If fills a lack or repairs a fault in it's predecessor."
-Media: transfer experiences from one form to another
ReplyDelete-We try to create new forms of media when in reality they aren’t new, we refuse to acknowledge the fact that they were remediations
-Digital media has increased remediation and the way we go about it
-Immediacy is the point of view that the program shows the viewer
-Immediacy is the effectiveness of the remediation
- Immediacy allows the viewer to relate to the real life experiences of a remediation
-Hypermediacy- the constant undergoing of remediation by means of pulling elements of different media into a “new” form
-Mediation- Provides new elements and experiences that previously could not be attained through other forms